FURTHER TRAINING TO BECOME AN ONLINE MARKETING MANAGER
The course consisted of lectures and an online digression given by online marketing and so- cial media experts. I wrote campaign analyses and gave peer feedback during the course. An essential part of the course was to design an independent online marketing concept based on a real briefing of at least 15 DIN-A4 pages.
In the employment relationship after my successfully completed training, I had been en- trusted in the enterprise among other things with the following tasks. Purchasing for wood and construction elements, expansion of the online shop, sales assistance for the sales force and participation in company presentations at national trade fairs.
After successfully completing my apprenticeship as a building construction worker, I ob- tained my technical college entrance qualification on the second educational path. The fo- cus here was on English and construction engineering.
Primarily, I am responsible for controlling and managing our digital accounts in Performance Marketing. This includes the Walled Gardens but also external partner sites and plat- forms. Finally, I design and develop dashboards and reports on campaign performance, as well as suggest strategies and approaches to present to senior marketing and management positions. In particular, aggregating data from multiple tools and graphing it to implement strategies are components of my work there.
Roughly speaking, I organized and monitored all digital marketing efforts there. Operational and strategic man- agement of SEA accounts in the Google network as well as Facebook lead generation campaigns were at the core of my activities.
National online marketing projects, support of own cus- tomers. Focal points: Website design, SEA and Paid-Social as well as Content Creation.
Among other things, I was responsible for e-mail cam- paigns and for the expansion and maintenance of the social media area. Placing Google and Facebook ads was also part of my job.
It was such an honor to take part in one of the most important designer conventions, and to receive this award was beyond my expectations.